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Oracle announced a slew of AI-driven capabilities across its Customer Experience Cloud Suite today that are designed to help users to deliver better, faster and more personal experiences.
If you think you’ve heard this before, it’s because Oracle joins its customer experience competitors in offering a similar set of capabilities complete with underlying artificial intelligence they are calling Adaptive Intelligence technology.

To give you a sense how broad Oracle’s customer experience offering is, the suite includes Oracle Marketing Cloud, Oracle Sales Cloud, Oracle CPQ Cloud, Oracle Commerce Cloud, Oracle Service Cloud and Oracle Social Cloud. That’s a lot of clouds.
The company hopes to use its flavor of AI technology to bring a level of automation and machine learning to a set of tasks, fueled by the data its many customer experience clouds are collecting.
And Oracle claims to have boatloads of data — a collection of more than 5 billion global consumer and business IDs along with more than 7.5 trillion data points collected on a monthly basis, according to the company.

When you combine that much data with Oracle’s compute power and artificial intelligence algorithms, it helps feed the machine learning beast, and should at least in theory continually improve the outcomes in the products taking advantage of the Adaptive.